The importance of web site linking
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If we take an example of two virtually identical websites, one
of them has very little traffic the other has 10,000 visitors
per day,
What could make such a difference?
Its simple; the most
common way of increasing traffic to your site is to get it
listed higher within the search engines, to get a substantial
increase in traffic you will really need to be listed on the
first search page for a common search phrase or string.
How can we do this? The main method is to make your site
seem more valuable in the eyes of the search engines.
The four biggest search engines Google, Yahoo, MSN & Ask Jeeves,
all love sites which are context based, this means sites that
offer information and are not just pure sales sites, if you go
to some of the biggest sales sites around, you will also see
that most of these also offer context or other valuable
information.
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So even if you have a sales site, add some context or other
information, this will not only make your site more valuable to
the all important search engines, but also to people visiting
it.
What is link popularity
This brings me to my second point, when someone visits your site
they then read some of your context, lets say they find it very
interesting, they also have a website and they add a link from
their website to one of your pages, Not only does this bring you
some extra traffic, but the search engines will see this and
begin to give your site more preference to similar sites with no
links or context, so link popularity plays a big part in getting
ranked highly in search engines.
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Simple linking instructions
The easiest way to links are to either join a free link exchange
, or one that only charges a nominal fee as they do not
guarantee you any links, at the end of the day they might give
you the names of other websites looking for a reciprocal link ,
but the decision is purely down to the owner of the other site ,
and usually here in lies a problem,
If some one has a site that is ranked quite highly by the search
engines, it can be a problem to get them to link to your
website, especially if it is new and is not yet well ranked or
listed properly with search engines, but this is the time to
persevere, one day you will be the one with the highly ranked
website deciding whether to accept links.
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Link Campaign Management
Its important to approach your links campaign in the right way,
keep a detailed log of all sites you have approached and the
date you contacted them, if after sending an email you dont hear
anything for around 3 weeks, then re-send to the site, there
could be a number of reasons you have had no reply.
If you still receive nothing then make a note and move onto the
next one, to begin with many sites will choose not to link with
you, but if you persevere and your site has some valuable
content you will get people wishing to link with you.
Another point to bear in mind, do not link with sites which
offer no genuine value such as link farms which do nothing but
advertise as this may actually damage your sites reputation in
the eyes of the search engines.
Unless the site you are linking with is highly rated, its worth
making sure the sites you link with compliment your site and
vice versa.
Once you get a site linking to yours make a note of the URL or
webpage where your link is placed and check frequently to make
sure its still active.
Who is linking to my site?
If you would like to know if any sites are linking to yours,
just type the following from the search engine search box
Link:type-your-domain-name-here
For example Link:computer-adviser.com
The top sites on the internet have hundreds or even thousands of
links, so get linking.
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contact us here to suggest & add your link
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