The importance of web site linking Add your link

Add your link If we take an example of two virtually identical websites, one of them has very little traffic the other has 10,000 visitors per day,
What could make such a difference?

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It’s simple; the most common way of increasing traffic to your site is to get it listed higher within the search engines, to get a substantial increase in traffic you’ll really need to be listed on the first search page for a common search phrase or string.

How can we do this? The main method is to make your site seem more valuable in the eyes of the search engines.

The four biggest search engines Google, Yahoo, MSN & Ask Jeeves, all love sites which are context based, this means sites that offer information and are not just pure sales sites, if you go to some of the biggest sales sites around, you’ll also see that most of these also offer context or other valuable information.

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So even if you have a sales site, add some context or other information, this will not only make your site more valuable to the all important search engines, but also to people visiting it.

What is link popularity
This brings me to my second point, when someone visit’s your site they then read some of your context, let’s say they find it very interesting, they also have a website and they add a link from their website to one of your pages, Not only does this bring you some extra traffic, but the search engines will see this and begin to give your site more preference to similar sites with no links or context, so link popularity plays a big part in getting ranked highly in search engines.
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Simple linking instructions
The easiest way to links are to either join a free link exchange , or one that only charges a nominal fee as they do not guarantee you any links, at the end of the day they might give you the names of other websites looking for a reciprocal link , but the decision is purely down to the owner of the other site , and usually here in lies a problem,
If some one has a site that is ranked quite highly by the search engines, it can be a problem to get them to link to your website, especially if it is new and is not yet well ranked or listed properly with search engines, but this is the time to persevere, one day you’ll be the one with the highly ranked website deciding whether to accept links.

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Link Campaign Management
It’s important to approach your links campaign in the right way, keep a detailed log of all sites you’ve approached and the date you contacted them, if after sending an email you don’t hear anything for around 3 weeks, then re-send to the site, there could be a number of reasons you’ve had no reply.
If you still receive nothing then make a note and move onto the next one, to begin with many sites will choose not to link with you, but if you persevere and your site has some valuable content you will get people wishing to link with you.

Another point to bear in mind, do not link with sites which offer no genuine value such as link farms which do nothing but advertise as this may actually damage your sites reputation in the eyes of the search engines.

Unless the site you are linking with is highly rated, it’s worth making sure the sites you link with compliment your site and vice versa.

Once you get a site linking to yours make a note of the URL or webpage where your link is placed and check frequently to make sure it's still active.

Who is linking to my site?
If you'd like to know if any sites are linking to yours, just type the following from the search engine search box
Link:type-your-domain-name-here

For example Link:computer-adviser.com

The top sites on the internet have hundreds or even thousands of links, so get linking.

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