What is the Adsense rollercoaster?

Do you, or have you ever played the stock market?

Imagine having shares that one day would be on $100 per share and the next day be on $25 per share, welcome to the Adsense rollercoaster.

For a long time I’ve tried to find a constant, or cause of Adsense fluctuating as much as 70% in either direction overnight.

Adsense fluctuating patterns

Findings, what does remain constant?
Firstly the amount of clicks remains pretty much the same each day to a more or lesser degree when no changes are made to ads or ad positions.

The Adsense Rollercoaster

Adsense fluctuating is a big part of Adsense life

Secondly, less ads generally equals more $$$ per click, but even this is not guaranteed, this seems to be down to only displaying highest bidding adverts, this then eliminates ads which may only give you pennies, which in many cases may only be from MFA (Made for Adsense) websites which can then get your site penalized and smart priced as they offer your website zero click through’s to sale, which in effect means your site will get less per click.

Weekends and bank holidays generally offer less revenue, this is simply down to less impressions which means less people surfing the web, my worst day for many years occurred back in January on the day of Obama’s inauguration.

Other Tests performed

• I have checked every day of each month, and compared multiple months looking for any Adsense fluctuating patterns, the only pattern I can find is weekends and public holidays generate less traffic.
• Checked to see if certain pages yielded higher revenue per click, again this fluctuates without pattern.
• Checked to see if ads were inline with the pages content (more for CTR than earnings per click)
• Added other revenue streams to the page, apart from lowering CTR as expected it also generally lowered the amount per click.
• Less ads gives lower clicks but higher earnings per click, don’t take my word for it try it yourself and see which way gives the most revenue for your site.
• I’ve found by trialing other advertising methods such as Amazon I can achieve consistent sales with minimal fluctuation (apart from Christmas when sales greatly increase)
• When any changes are made to a pages content or Adsense settings it can take around 2 weeks for the page to settle down in terms of revenue per click.

There was a time, not so long ago when click through rates of 10% plus were common, but today 5-6% is classed as excellent

It’s a fine line between too many clicks, which may result in less revenue per click, and not enough clicks even though the revenue may be higher.

Lots of people speculate that they know the Adsense code, but in truth the only people who really know for sure are Google themselves, and it does not look like they will be sharing this information any time soon.

It would be really interesting to hear other peoples ideas on the Adsense rollercoaster

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