| If Nike never existed and someone setup a site called Nike the chances of anyone ever finding it for its Domain name would be just about zero, after all what does the actually word Nike mean? Why would anyone have searched under the phrase Nike? They simply would not. If you were to setup a site on Parrots calling it something like steves-website.com this would tell us nothing about the site, and it would also miss out on a very good marketing stream. The correct way to choose a good website name is to break down the main topic of the site, and how this site fits in with the topic by creating a phrase than does all of this in 3 words or less, so if the site was based around parrot care you could use the domain name parrotcare.com (if it was available) or select an alternative such as caring-for-parrots. As you can see either of these examples tells a visitor what to expect to find on your site. Having a good domain name also gives another big advantage too, if makes it easier to get ranked well in search engines for this key phrase. Notes
When looking for your domain name you can choose words with or without hyphens so either bestwebsitename or best-website-name both are fine. The next point to look out for is the domain extension. .com holds the most weight, so if possible go for a dot com address. If you’re not sure what names are available, a quick way is to checkout sites such as nameboy.com this will allow you to search for multiple domains so you can easily see what is currently available, and expiring soon. Having the best website name is only part of web success - checkout more on getting your site listed in Google Want to build up your websites credibility and get more traffic - checkout our articles on this. | 
