Google Adsense made easy

Google Adsense made easy was written by computer-adviser.com to explain what Google Adsense is and how it works.

What is Google Adsense ?
Google Adsense is a PPC or pay per click service, once you have Google Adsense ads on your website or blog and a visitor clicks on an ad you get paid for it, this can be a few cents, up to around $10, but I have found the average to be around 28 cents, but this varies depending on product types and Advertiser competition.

To understand how Adsense works we also need to understand Google Adwords and how Adsense depends on it.

Google Adwords works hand in hand with Google Adsense, and if there was no Adwords there would be no Adsense.

Google Adwords is an advertising service that allows advertisers to advertise their products using Google, if you search for something in Google you will usually see on the right and sometimes on the top of the search screen the words Sponsored Links,

these are Advertisers selling products using Adwords.

computer adviser Google Adsense made easy article

Google Adsense made easy

On the above Google search screen shot you can see the Organic listings for the words computer adviser, on the right you can see the sponsored links which are Advertisers advertising using Google Adwords

If you go to a website that is using Google Adsense you will see the words Ads by Google around any Adsense ad

This means advertisers advertise products using Google Adwords and the products are then advertised on websites using Google Adsense.

The reason that the click amount varies so much for Adsense publishers is usually down to several factors.

One the flip side if the advertisers competition is low, then they will pay less per click, meaning that Adsense ads will generally pay less per click.

Smart pricing has been getting a lot of press recently, if you have a website serving Adsense ads and a your site gets a good click rate, but not many people follow through on the clicks to actually complete a sale Google can penalize you for this, but if your website gets a good Adsense click through rate, and a good click through to sale rate your Adsense earnings will be higher.

I think this worried a lot of Adsense publishers, but you have to think, Google is simply looking after it’s advertisers, without them no one would be earning anything.

As long as you have a website or blog with good content you should not really be affected by smart pricing.

If you want to use Google Adsense, you will need an established blog or website that has regular traffic, it does not need to be thousands or even hundreds per day, it just needs to be regular.

Apply to Google for your Adsense account, it does not cost anything, but it can take a while to get a reply so keep adding more site content in the meantime.

Once you have been accepted login to Google’s Adsense console and create your ads, you don’t need to know any programming skills as it creates the code for you depending on which type of ads you want, in terms of size, colors and type.

There really is no secret to creating the best ads for your site, what works for one website may not work for another, so apart from making ads blend into your websites color scheme, trial and error is the best way to get the most from your Google Adsense ads.

Now you simply paste the code into your web pages, Google will interrogate your websites pages and place ads on your site which are in-line with your sites subject.

Important
Make sure you never click on your own Ads, or get anyone to click on them, or you will be banned very quickly. If you share a computer make sure anyone else using the computer also knows this. If Google bans you its extremely difficult to get reinstated again.

What's Smart Pricing? more on this here..

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computer adviser google adsense made easy article