There is much speculation in regard to Google’s latest update which for many of us has resulted in reduced website traffic, and index ranking.
What’s it all about?
In a nutshell, search engine spam
Search engine spam is basically any attempt to manipulate the search engine rankings, this includes
- Too much SEO
- Domain names being used as high traffic keyword phrases
When this first happened to some of my sites I was livid, how dare they do this to me, but once I had time to think about it, yes it is a shame, but to be honest I really had it coming, I knew some of the stuff I was doing was a little suspect, and Google had been warning us about the approaching update.
We can scream or moan or try understanding why this has happened and fix it.
Too much SEO
What is too much SEO? Does your SEO limit or restrict the way you write your articles? Meaning you have to write in a creative and push the limits of its grammar?
According to Google the quality of your article is now what’s important, not the SEO
If you’re writing articles around keywords you could be in for a tough time especially if other search engines follow suit.
If you create an article based on a keyword in terms of its name, and you add the keyword to your Meta tags, (keywords, title and description) Add it to your heading, sprinkle it throughout your content, add a link with the keyword phrase in it as well this is a lot of SEO for a single page.
I’ve see pages getting 400 hits per day reduced to less than 50
Another point about the latest Google update is domain name penalties.
If you buy a domain name which is a good keyword phrase that would attract high traffic if on Google’s first page and you target all your SEO efforts towards this domain name as a keyword phrase this will probably be classed as to much SEO, for which it would then get penalized and have it ranking reduced due to this.
With newer domains/sites they may never reach any high ranking within Google, for older sites a big drop in rankings may well occur.
If the worst has happened or your worried it may happen it may be better to try writing content without all the SEO and see what happens, it’s still early days and everyone is waiting to see the state of things once the dust has settled, but if you have content/pages that have already been hit what’s the worst that can happen if you change one or two around removing much of the blatant SEO.
I’ve tried this on a couple of pages so time will tell, I’m not submitting anything to Google I’ll just let the spiders check this in their own time, I guess they are pretty busy at the moment.
As for new articles and content I am trying to write without any direct on page SEO, this does feel odd to have so much freedom and not have to worry about fitting in particular keywords and phrases.
I’m still using keywords and Meta tags, but I am making them relevant to the content/document with no attempt to write for the search engines.