Search Engine Optimization Basics & Search Engine Ranking
When it comes to search engine optimization or
seo there are a number of points you really need to think of.
The first part of seo is keywords and content,
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firstly your content has to have a good spread of keywords Keywords are simply
words that are searched for the keywords should be seamlessly woven into your
content, so in effect your content needs to serve 2 purposes,
First and foremost it needs to be of interest to visitors to your page, secondly
it needs to appeal to search engines such as Google, Yahoo, MSN & Ask,
A good spread of keywords is around about 2-4% of the total articles words, more
than this and you take the risk of being penalised for keyword spamming.
Next you really need to know at least the basics of HTML so you can carry out
other seo and add such things as H1 & H2 headings to your page, you’ll also need
to add some title and meta tags for example.
title>computer adviser basic seo
meta name="description" content="the basics of search engine optimization and
how to increase your search engine ranking" />
meta name="keywords" content="search engine optimization, search engine
ranking, Google page rank search engines" />
This is generally for the search engines and makes a huge difference to your
search engine ranking, once you’ve got your site indexed by the search engines
you’ll want to be able to monitor its page rank, this can simply be done by
downloading the free Google toolbar and enabling the Page Rank function.
Once you’ve got the Google toolbar installed you can then see the Page Ranking
for any site 0 being the lowest and 10 being the highest.
If you’re looking to get your site listed in the search engines you really need
to get a few good links coming onto your site from a site with a Page Rank of 3
or higher,
getting listed in Google can literally take months, but with a few good inbound
links this will happen much much quicker,
in the eyes of the search engines inbound links make your site look more
valuable.
To attain real long term website success there is no trick, it all comes down to
a few simple rules, make sure you have valuable content, lots of it, content is
king.
Have a linking campaign, but make sure you only offer reciprocal or outbound
links to similar sites, never link to sites which offer no value such as ad
farms. Building a successful website is a slow process, but be patient, keep
creating your optimised content and you’ll reach your goal.
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Creating a google sitemap
A google sitemap is basically a
road map of your website, this allows google to easily see the structure of your
site in terms of pages. Of course the benefits of this speak for themselves ..
Free search engine submission
Many sites offer free search
engine submission , but do you really need this?, like many other site owners
when I first started a website I submitted pages to all the big search engines,
read more ..
Search engine search commands
Search engines advanced web commands can
make life much easier when searching, you can search more accurately rather than
just performing general searches, you can also do lots of other neat stuff ..
More on search engine optimization and traffic
How can you increase your web
site traffic ? There are so many ways to get targeted traffic to your website,
but how many of these actually work?
Optimizing
your website for both the search engines and people
Learn Website Optimization from
other peoples mistakes my Mom always advised me. Learn from mine, save three
precious marketing years, tons of frustration, energy, and come out way ahead of
the game. Best of all, this will not create a loss of sales, as it did for me ..
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