Using a Website to Make Money
If you
want a website to make money there are many options available.
We will presume that you already have a website, if not checkout
our other pages on building a
competitive web business
and
generating web traffic.
How do websites make money without
directly selling a product? Advertising
The type of ways you can make money from a website should be
related to your website model.
This means only advertising products
which are inline with the subject or theme of your site.
If you want a website to make money
be smart with your advertising - think like a visitor
It never ceases to amaze the number of very good sites that are
getting a lot of traffic but advertise products totally
unrelated to the subject of the site.
Next we have sites that actually compete against themselves,
imagine if we have a website selling gardening equipment
directly and we add Google Adsense, how much revenue is being
lost due to people clicking out of the site and instead of
getting a possible sales worth, say £100 we get a click worth
20p, now do the math if our profit on the sale is £35 that means
we would need 175 clicks to break even, so how likely would it
be to get more than 1 sale per every 175 clicks?
This also
confirms that profits are being made after paying Adword fees
If your site sells a
product, sell yours and not someone else's, your time could be
far more rewarding financially if spent learning marketing and
building up the reputation and name of your site and products.
Tools such as Google
Adwords and getting other people to come to your site or
actually sell your products.
If your website is information based the advertising world is
your oyster when it comes to choosing which revenue stream.
There are two main choices pay per click such as Google Adsense
where you get paid when someone clicks on one of your ads this
can range from a few cents to dollars, but is generally around
the 25 cent mark.
The next type is sale based, if someone
clicks on a site ad you get nothing until they actually buy
something, due to this model the payout per sale is usually much
more than getting paid per click.
Getting paid per click is offered by
Google Adsense – all you need to do is register with them to
setup an account, and if your site is deemed suitable, most are
you will be accepted, then you simply need to follow there
prompts to create your ad code – once you have this its easy to
copy and paste to every page – the ad itself is considered a
smart ad as it only puts relevant ads on your site inline with
the content of the page and generally this works very well.
Getting paid per sale is offered by
thousands of companies, many of them go through sites such as
linkshare or click bank, register with them and you will see
literally thousands of companies that you can sell products for.
Some of the larger online companies have there own affiliate
sales program, these companies include Amazon and eBay, but many
more can be found simply by looking for the type of product you
wish to sell Google or Yahoo and then look for there affiliate
program, you really will be surprised by the amount of companies
that offer this.
In my personal experience I have
found Google Adsense to be the best way for my website to make
money, but affiliate programs such as click bank also provide a
nice income.
Speak to any webmaster and you will see
that different types of advertising work better on some sites
than other, the best advice I can give is do not simply make the
whole page one big advert, give value to the page, this way
people will return time and time again.
Do not get too caught up with a single
revenue stream, try a few and see what works for your website
and make the most of it, remember above all your website needs
to offer value and not just a sales page otherwise you might get
the odd sale of click, but as for site longevity it will forget
it.
Having a good content site is a win win
win situation – not only will people find it interesting and
rewarding, but they are more likely to pass the word around and
purchase items and click on your ads.
Not only this, but having good quality
content on your pages will get you ranked higher in the search
engines, this then means more visitors – more clicks – more
sales and more revenue.
Checkout Site build it if your serious
about creating a Website to make money There is
so much more to building a website than simply building a
website, checkout Sitebuild It and create your web business
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Using a Website to Make Money
The Win Win Situation |
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Good Content |
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Happy Visitors & Good Search Engine Rankings |
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More Traffic & repeat Visits |
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More
Clicks and Sales |
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MORE REVENUE |
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website to make money article |